Seyi Choi
“The Flash”
Seyi Choi(Seyi) my name, that's the best (choi)ce of your life.
Stats
positions
- Identity
- Packaging
- Illustration
sideline report
Teammates?
Adi, Maria, ToniPregame Snack?
TakisWalkout Song?
Strawberry Cake
Seyi's Picks
Projects
Sweet TreatsSeyi Choi
Inspired by chiptunes and electronic bubblegum pop, we produced music that perfectly complements our sweet, bakery-themed identity system. This project encompasses the full creative spectrum, from composing and mixing the original tracks to the comprehensive album design. We handled every detail of the physical release, including the LP layout, booklet design, and custom packaging, as well as collectible photocards and stickers. To bring our band to life, we blended playful photography with illustration, featuring hand-made cookies and custom cookie lettering—all crafted (and eventually eaten) by us to ensure the most authentic aesthetic.
SprinketSeyi Choi
Sprinket is a transformative coping mechanism brand dedicated to helping individuals externalize and release “heavy” or negative emotions through a exchange. The core philosophy of the brand centers on the “Release & Replace” ritual: users bring their specific emotional burdens to the world of Sprinket, where they are met by Sprinkies—specialized empathetic guides trained to listen and hold space for their stories. After the emotional offloading process, the Sprinkie carefully selects a customized Trinket that aligns with the user’s specific situation, effectively exchanging an abstract pain for a tangible anchor of healing.
StudioSeyi Choi
STUDIO is an album for my peers. A small, palm-sized album (about 5×5 cm) holding the playlists they listen to while designing, embedded with NFC. Each album comes with a clay keyring of their character, made just for them. Scan it, and it takes you straight to their personal playlist. Inside: a mini character booklet, album cover, and CD. Under the title STUDIO, every playlist gets its own custom logo and color palette. Fully customized.
