YJ Lee
“Color Lover”
YJ Leepoop
Stats
positions
- Identity
- Publication
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sideline report
Teammates?
Elly Lee, Annette Lee <Lee trio>Pregame Snack?
Boiled EggsWalkout Song?
Let's Groove - Earth, Wind & Fire
YJ's Picks
Projects
Wish GuiltYJ Lee
Wish Guilt disrupts impulsive spending through playful, self-aware “gaslighting.” By exaggerating purchases and enforcing social accountability—through voting, rankings, and a 24-hour lock—it turns guilt into a behavioral tool. Its chaotic, flyer-inspired visuals contrast slow, effortful shopping with today’s frictionless consumption.
HoldenYJ Lee
HOLDEN is a speculative blanket brand that explores how design and technology can transform longing into a physical experience of comfort. By analyzing a user’s emotional state and the depth of their longing, the system translates these feelings into visual patterns and tactile responses embedded within the blanket. The result is a sensation that mimics the warmth and gentle pressure of a loved one’s embrace—allowing absence to be felt as presence.
CalArts GD Mixer Poster (2025)YJ Lee
An annual gathering for the CalArts GD community, where students and faculty come together to connect and celebrate. The poster adopts a playful and slightly eccentric tone to lower barriers for incoming students, inviting them in with warmth and humor while emphasizing a close-knit, welcoming community.
